Tired of being the best-kept secret in your industry but don’t know how to build your audience with podcast interviews?
Get Booked on 3 Podcasts a week with just 30 Minutes a Day
Being a guest on podcasts is easy, IF you know how.
Lucky for you, I'm spilling ALL our PR agency secrets to make
podcast guesting your #1 marketing tool in 2024!
Visibility is the currency of entrepreneurship - if no one knows you exist, they can’t hire you.
And if no one sees you as an expert, they won’t want to hire you.
You've heard podcasts are the fastest way to build your audience and authority but...
- hiring a publicist is not in the budget
- it seems like SO. MUCH. WORK
- you don't have any time
- will it really pay off?
Here’s the not-so sexy truth...
being famous (even "internet" famous) doesn’t mean anything if you aren’t making money from it.
You can have millions of people see and hear your message, but if you don’t have a strategy for how to turn that audience into buyers, all you’ll have is a wasted opportunity and an empty bank account.
Ouch.
You want to be a guest on podcasts to raise your visibility and authority.
So you start to research on your own - how hard can it be?
Apparently, pretty hard as there are over 7 MILLION podcasts and more coming on-line every day!
You try to find some podcasts but it's like looking for a needle in a hay field.
WASTED TIME....
So then you decide to hire a publicist as who has time to do this on your own?
But they start at $5000 a month.
Yikes!
TOO MUCH MONEY....
So you try to pitch the podcasts on your own.
But who do you contact?
What do you say?
- HELP!!!
FRUSTRATION....
So you decide to just forget about podcasting and return to spending hours posting on Social Media & throwing $$ at ads in the hope of growing your audience.
NO WONDER entrepreneurs feel that getting visible is the hardest part of running a business. It’s enough to make you want to throw in the towel and go back to a J O B.
Here’s the thing that no publicist will ever tell you (other than myself).
Getting booked onto podcasts (or any media for that matter), is not magic nor is it science.
But once you know how, it's pure marketing magic, kicking your lead gen into 6th gear.
It comes down to Six Steps for Podcast Success.
Simple strategies that anyone can follow and see positive results:
- Search
- Tune-In
- Share the Love
- Storytell
- Send
- Showcase
MY STORY
Hi! I'm Larissa Banting APR
I'm one of only a few hundred publicists Accredited by the Canadian Public Relations Society. I'm a former journalist and have built my own business to 7-figures through media features.
I help business owners, like you!, do the same.
When I opened my PR agency, I distilled my approach into an easy-to-follow system that I could share with my team. After trial and error, I was able to simplify our workflow down into a Six Step System we use daily to book our clients on some of the biggest media outlets in the world.
FEATURED ON ON...
We’ve hit media gold by using the Six Step System.
Our customers see massive growth after just one perfect podcast for their business.
Now, I want to share it with you!
Step right up to the microphone
INTRODUCING...
Podcastpalooza
The secret step-by-step planning system with high-converting templates for busy entrepreneurs ready to get booked on podcasts and 10X their visibility and income.
01.
MODULE ONE: Podcasting for profit
How to profit when you're a guest on a podcast
We dive into where podcasts fit into your marketing ecosystem, when are you ready for an interview and is it really necessary for your business?
- When do you know you are ready for podcasts?
- How to turn listeners into followers and then into customers
MODULE 2: 6 Steps for Podcast Success
How to create a repeatable system on auto-pilot
Most people approach being a guest on podcasts without a clear strategy, resulting in a lot of lost time, wasted energy, a ton of rejections, and a feeling of defeat. In this module, you’ll learn the simple six-step process we use in our own PR agency:
Search
Tune-In
Share the Love
Storytell
Send
Showcase
- The six steps for success
- Insiders' Secrets to The Perfect Pitch
- The #1 thing podcasters HATE (and how to avoid it)
module 3: putting it all into play
We’ve covered the strategy, now let’s create the road map to success!
We covered the overall game plan in Module Two, now we get into the nitty-gritty, such as how to effectively research podcasts, set up your podcast outreach system, how to create a pitch so good they can’t say no, how to follow up and what to do after you’ve been interviewed (which can make or break the interview being a success for you).
- An easy-to-follow road map
- How to find the perfect podcast where your ideal clients are
- How to stand out in a crowded in-box
- The most important step of being featured on a podcast in order to make it profitable
Take the guesswork out of podcast guesting with the EXACT system we use to book A-List podcasts for our clients
We’re pulling back the red-velvet curtain to show you all our secrets.
- Download the pros’ tips to make podcast pitching easy-peasy (never wonder what to say again)
- Find the podcast with your perfect audience (so you can stop wasting your valuable time)
- Build real relationships with podcasters (so your pitch doesn’t end up in the Trash)
- Write hooks so juicy, they can’t say no! (even if you’re just starting out with your business)
- Grow your email list massively (by having the RIGHT offer and link in the podcast show notes)
FIND YOUR PERFECT PODCASTS
EASY TO FOLLOW TEMPLATESS
BE SEEN AS AN EXPERT
SAVE TONS OF TIME
RINSE & REPEAT SYSTEM
NEW LEADS ON AUTOPILOT
Podcasts are the easiest and best media outlet to get started with.
There is a podcast for every niche imaginable - like yours!
BE HEARD
BY YOUR
IDEAL
AUDIENCE
THEY ARE LISTENING
32% of Americans listen to podcasts monthly
52% of podcast subscribers listen to entire episodes
The $100 MBA, one of the podcasts our clients have been featured on, has 125,000 listeners DAILY!
How much $$ would you have to pay to FB ads to be seen by that many people?
How much time would you have to spend on Social Media for the same result?
Check Out These Bonuses!
BONUS: Find Great Podcasts (& Show Them The Love)
There are over 2 million podcasts online and that number is growing daily! With so many to choose from, how do you even begin to find suitable podcasts to reach out to? We’ve got you! In this bonus doc, we give you our top resources that make researching podcasts a breeze. And, we’ve even included our ridiculously easy yet incredibly effective secret to make podcasters fall in love with you BEFORE you even pitch them!
BONUS: Pitch Like a Pro
You’ve found the podcast, you’ve shown them the love - now you need to pitch them your brilliant interview idea (because “Hey! I’m Bob. Interview me” doesn’t cut it). We show you exactly what makes a great pitch that instantly positions you as an authority in your field.
BONUS: Checklist for Podcast Success
We want to make this as easy-peasy as possible so we’re giving you a checklist that you can download and use over and over again for stellar results. This checklist takes all the guesswork out of guesting on podcasts, giving you the step-by-step instructions for success as well as links to the best equipment options, spreadsheets to keep you organized, and the checklist.
BEING FEATURED ON PODCASTS HAS NEVER BEEN EASIER!
PODCASTPALOOZA HAS ALL YOU NEED TO START TODAY
Introduction to Podcasts (Valued at $197)
6 Step System for Success(Valued at $97)
Implementing the System(Valued at $97)
Reverse Engineer Your Offer (Valued at $97)
5 Day Implementation Challenge (Valued at $197)
Bonus Find Great Podcasts (Valued at $187)
Bonus Creating the Pitch (Valued at $197)
Bonus Write Your Bio (Valued at $147)
Bonus Checklist for Success (Valued at $37)
Total Value = $1253
Today’s Price = $27
“simply the best”
Larissa has gotten me on a bunch of podcasts and is simply the best.
michelle thompson
NOW IS THE TIME
If growing your email list is important, now is the time to be heard on podcasts.
If getting in front of a highly engaged audience in your niche would grow your business, now is the time to be heard on podcasts.
If increasing your profits in the next 3 months is important, now is the time to be heard on podcasts.
The longer you wait to be a guest on podcasts,
the more opportunities you miss out on to
grow your visibility, authority, and bankability
Still not sure, Rockstar?
We getcha (everything looks great on the internet).
That’s why we have The Podcastpalooza Promise.
If you can’t find at least three perfect podcasts using our easy-peasy Podcastpalooza system within 14 days, you deserve your money back.
If you can't turn three podcasters into your raving fans after using our Top Secret “Show Them the Love” strategy, you deserve your money back.
If you can’t pen emails that make the podcaster say “OMG YES!” following our system (assuming you’re using perfect spelling and grammar), you deserve your money back.
If you can’t get booked onto at least one “Little League” podcast following our system, you deserve your money back.
Simply send an email to Charlotte, our Client Happiness Manager at charlotte@larissabanting.com and we’ll give you your money back with no hard feelings (really!).
TESTIMONIAL
"This is amazing!!"
I am so very grateful to you!! This is amazing!! You are such a blessing. Thank you!
maria mantoudakis
“I am loving it”
Just wanted to drop a note and let you know I purchased your course. I am loving it! I love the straightforward, simple approach including steps and templates. I have been so apprehensive of taking a PR approach on a business venture of mine, and your course certainly laid it out in a way to calm my fears, so thank you!
Anne divitto
“brilliant”
Brilliant, passionate and insightful advice. Larissa cuts through the bewildering complexity and makes it simple, I am so glad to have found her!
miriam gilbert
Yes, you need to get on podcasts.
And we've got you covered with Podcastpalooza!
Being featured on podcasts is a total rockstar move for a few reasons...
REACH A HIGHLY TARGETED AUDIENCE...FOR FREE
Podcasts are highly curated about a particular topic - there are podcasts for your exact niche. Being interviewed about your expertise on this topic for 20, 30 even 60 minutes allows you to build a relationship with your listeners who are more likely to become your customers.
ONGOING PROMOTION & SEO BUILDING
Podcasts are the gift that keeps on giving because they are evergreen. An interview you did a year or two ago can continue to drive traffic to your website and offers!
Another gift is helping your SEO ranking. The Google algorithm looks for "dwell time" or how long a visitor stays on your page. While watching a 2-minute video seems like forever for viewers, the majority of podcast listeners will be engaged in another activity as they listen in, making 20 minutes fly by! Embed your podcast appearances into your website and watch your Google ranking grow.
The longer you wait, the more podcast opportunities and clients you miss out on.
BEING FEATURED ON PODCASTS HAS NEVER BEEN EASIER!
PODCASTPALOOZA HAS ALL YOU NEED TO START TODAY
Introduction to Podcasts (Valued at $197)
6 Step System for Success(Valued at $97)
Implementing the System(Valued at $97)
Reverse Engineer Your Offer (Valued at $97)
5 Day Implementation Challenge (Valued at $197)
Bonus Find Great Podcasts (Valued at $187)
Bonus Creating the Pitch (Valued at $197)
Bonus Write Your Bio (Valued at $147)
Bonus Checklist for Success (Valued at $37)
Total Value = $1253
Today’s Price = $27
How much time will this take?
As little as possible! Hey, I know you’re busier than a one-armed man in a juggling contest and really, who has time to sit through 3,000 hours of coursework? Not you! Podcastpalooza has all the important information distilled into three bite-sized videos of only 15 minutes each, supported by the recaps, swipe files, checklists, and spreadsheets you’ll need to succeed.
Will being on podcasts really help my business in a meaningful way?
Meet my amazing client Wendy Conklin who owns Chair Whimsy She’s created a multiple six-figure business by upcycling old chairs into whimsical, practical works of art. Wendy was a guest onThrift Diving a very niche podcast and YouTube channel focused on DIY crafters. Pretty specific audience, right? Well, just over a week after her 1:30 hour-long interview went live, there were over 100,000 views of the episode on YouTube and Wendy had over 1,000 new email subscribers! When she opened her cart a few weeks later on her course, she had 23 sales = $10,000+ from those podcast listeners (tracked via an affiliate link). Wendy’s continued to have new subscribers weekly from that one podcast, months after it went live.
Imagine having 1,000 subscribers from one podcast interview - how could that help your business?
How soon can I see results?
Potentially within a week or two, as it all depends on the podcasts you pitch and the number of other requests they receive. Publicity is not a science as there are so many variables at play but regardless, if you are consistent with your outreach and follow the Podcastpalooza system, you WILL get bookings within a couple of weeks.
Do I need my own podcast to do this?
Not at all. Podcasts need interesting guests to interview (like you). While having a podcast of your own can offer reciprocation and deepen the relationship with the other podcaster, you do not need to have a podcast of your own to be interviewed by others’.
I’m just starting out with my business. When should I start guesting on podcasts?
Now.
There is no yardstick measure or profit number you need to hit before podcasts are interested in hearing from you. There is an opportunity for you to share your story at every part of your journey and the earlier you start to be heard on podcasts, the faster you’ll grow your audience and business.
I feel I don’t have anything unique to talk about.
You do, trust me.
You have a unique outlook on things, you have a unique journey as a business owner, you have a unique approach to how you do things as a professional - just as your fingerprint is unique, so are the stories and insights you have to share. The world needs to hear your voice - otherwise, how will the people who desperately need your help ever find you?
I’m an introvert. Will this still work for me
Absolutely! The beauty of podcasts is that they are usually audio only, so you don’t have to worry about looking into a camera (some do include video and upload to a YoutTube channel but you’ll be able to suss this out during your research). A podcast interview is just like having a coffee chat with a new friend (who happens to have a lot of other friends listening in).
How is this different from other Podcast courses?
The Podcastpalooza system was created by a publicist with over 25 years of experience and is the result of booking clients.on hundreds of podcasts. No other course shows you how to book three podcasts with only 30 minutes a day (*results may vary). Even if you only spend 30 minutes a week on podcast outreach, you’ll create valuable media momentum that will grow your audience, authority, and bank account.
No other program offers the simple 6-Step System for Success, created by a professional publicity agency.
No other program offers a bi-monthly live implementation challenge to help you get on-track.
No risk at all, thanks to our 100% Guarantee.
What are you waiting for? Every day that goes by is a day your perfect audience isn't hearing from you.
BEING FEATURED ON PODCASTS HAS NEVER BEEN EASIER!
PODCASTPALOOZA HAS ALL YOU NEED TO START TODAY
Introduction to Podcasts (Valued at $197)
6 Step System for Success(Valued at $97)
Implementing the System(Valued at $97)
Reverse Engineer Your Offer (Valued at $97)
5 Day Implementation Challenge (Valued at $197)
Bonus Find Great Podcasts (Valued at $187)
Bonus Creating the Pitch (Valued at $197)
Bonus Write Your Bio (Valued at $147)
Bonus Checklist for Success (Valued at $37)
Total Value = $1253
Today’s Price = $27
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